With suicide rates in construction four times higher than the national average (ONS), On The Tools has launched a series of powerful campaign videos to normalise therapy and encourage tradespeople to seek support.
To address this crisis, On the Tools has launched a series of powerful video campaigns under its fundraising initiative, Project 7k: The Lost City, a campaign aimed at raising awareness, breaking stigma, and raising funds to provide free therapy sessions for those in need.
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The campaigns feature real tradespeople sharing their personal mental health experiences, shining a light on the hidden struggles within the industry and the life-saving difference that speaking out and accessing support can make.
“Far too many in our industry are suffering in silence,” said Lee Wilcox, Co-Founder and CEO of On The Tools “Through The Lost City, we’re not only raising awareness but also offering tangible help by funding therapy sessions for tradespeople who might otherwise go without.
“Every story shared, every video watched, is another step toward breaking down the stigma and encouraging conversations that could save lives.”
The scale of the problem
- Tradespeople are four times more likely to take their own lives than the national average (Source: ONS).
- Long hours, financial stress, and the culture of “toughing it out” contribute to poor mental health in the sector (Source: Behind the High-Vis: a Mental Health White Paper, On The Tools).
The Lost City: turning awareness into action
Launched in 2024, The Lost City is a unique fundraising initiative from On the Tools designed specifically for the construction and trade community. Donations directly fund free therapy sessions for tradespeople, ensuring that financial barriers and long NHS wait times don’t stop people from getting the help they need.
The message is year-round: no tradesperson should have to face mental health challenges alone.
Apply here for free mental health support: https://bit.ly/TheLostCityCounselling
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