Ace Plant Ltd, one of the UK’s leading sustainable EV specialists based in Silverstone, is pleased to announce the acquisition of the hire division and brand title of Electric Wheels. This strategic move strengthens Ace Plant’s leadership in electric utility vehicle hire, reinforcing its commitment to greener, smarter mobility solutions.
About the Acquisition
The newly acquired Electric Wheels hire division brings the UK’s largest fleet of UTVs and golf buggies under Ace Plant’s management. Operating on a national basis, the expanded fleet caters to a diverse range of sectors including construction, agriculture, public services, events including music festivals, county shows and corporate days, as well as long-term hire contracts.
About Electric Wheels
Electric Wheels specialises in the sale, hire, and distribution of all-electric utility vehicles, serving sectors such as agriculture, construction, facilities management, equestrian, events, and film. Their hire fleet is delivered fully charged and ready for immediate use across the UK.
Comment from George Wheeler, Managing Director, Ace Plant Ltd
“This is a divisional purchase. We have acquired the hire division and brand title of Electric Wheels. Why? To expand our electric offering. Electric Wheels are stepping away from the hire market, and we’re stepping in. This is part of our strategy to grow our market share. And we have the ambition to acquire a larger portion of that market.”
“As with all Ace Plant offerings, we deliver a first‑class service, both to existing Electric Wheels customers and as a major player in the EV market. We believe we’re the only EV hire company that can do what we do. Unlike standard practice in the hire sector, we cross‑hire very little, with 95% of our hire vehicles being from our own fleet, being owned outright. With Ace Plant we do operate a UK wide service, however within a 60‑mile radius of our Silverstone HQ, we aim to be the best hire solutions provider, ensuring swift response and personalised service.”
“We like to think we are safer, greener, and more sustainable than many of the hire companies out there as this is our ethos and what sets us aside from our competitors. We’re the guys to call when you want exactly what a hire supplier should deliver.”
A Tailored Hire Solution
George Wheeler adds: “The message that is important to us as a business is that now, for the event market and associated sectors we service, we are a real one‑stop shop. If we don’t have what you need, we will find it—such is our service mantra to our customers.”
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