Hyundai Motor Presents MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels

Hyundai Motor Company today announced the opening of MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels, the 10th annual exhibition in partnership with the National Museum of Modern and Contemporary Art, Korea (MMCA).

The exhibition, which runs from September 6, 2023, until February 25, 2024, at MMCA’s Seoul Box and Gallery 5, presents five works across various mediums, including video installations, photographs and performances. Among the works on exhibit, One Hundred Years of TravelsImaginary SongGenerational Portraits and Wall of Blades are newly commissioned for this work.

For MMCA Hyundai Motor Series 2023, the artist Jung Yeondoo examines the narratives of the Korean diaspora in Mexico, inspired by the mythical journey of a prickly pear cactus from Mexico to Jeju Island. The artist imagines a ‘century-long journey of plants and people’ between Korea and Mexico to cultivate a sense of empathy for the unfamiliar.

This exhibition signifies an extension of the artist’s enduring approach, wherein he strives to access reality and history while employing strangeness to examine in detail the multi-layered aspects within a reality once disregarded as familiar. Its objective is to spotlight immigrants’ life journeys and perspectives within a realm of hybridity and diverse cultures, utilizing art to bridge understanding between viewers and unfamiliar subjects.

Created as one of the long-term partnership programs with MMCA, MMCA Hyundai Motor Series has organized annual exhibitions of esteemed Korean artists since 2014, including the duo of Moon Kyungwon and Jeon Joonho in 2021 and Choe U-Ram in 2022. Through this series, Hyundai Motor aims to contribute to the development of Korea’s arts and culture by supporting established Korean artists’ large-scale solo exhibitions every year and convey Hyundai Motor’s brand vision ‘Progress for Humanity’ through long-term partnerships with global museums.